Amanda Miles, founder of London based Niche Tea, wanted to make her brand a reality, and to do this she invited iwantdesign to assist in bringing Niche Tea to the market.
Helping Amanda develop branding, packaging and marketing, iwantdesign created not only a tea but a lifestyle brand. The modern and vibrant patterns of the packaging are of a limited color palette and reflect the blends of teas.
The use of butt jointed tubes allow for the various patterns to have a seamless canvas and stand out among other packaged teas. iwantdesign also created the design for the tea bags, keeping them simple and elegant.
